A month ago hardly anybody outside of the New York Knicks fans knew who Jeremy Lin was. A hot streak of wins and high-scoring games later Jeremy Lin is known as a clutch player, and is now the face for all aspiring Asian basketball players, who are often unfairly under recruited due to their race. The viral branding of Jeremy Lin has provided a few tips on how to create an authentic and lasting brand in today’s fast paced market. In William Arruda’s Personal Branding Blog, he discusses a few things that are important to remember when defining your brand.
The tips that Arruda outlines can be applied to somebody who is not an up and coming athlete or celebrity. The thing to remember about personal branding is that everyone can create their own bran. I found the most important tip to remember when solidfying your brand is to continue to play up your strengths. Whether your strength is that you are fluent in six languages, proficient on a computer program, an excellent persuasive speaker, it is important to define what makes you not only unique but valuable. Jeremy Lin had always been overlooked due to his Taiwanese/Chinese heritage, and the fact that he was recruited out of Harvard University, not exactly a major basketball powerhouse. However, these same “disadvantages,” are what makes Lin who he is; a skilled player of an underrepresented heritage in the NBA, from an Ivy League school not known for its athletics, and it is making his brand more appealing by staying true to his roots.