Celebrities are a big focus of my blog because they provide great examples of poor public relations. As I mentioned in one of my first posts, Twitter can give fans unprecedented access to their favorite athlete, public figure, actor, etc. Twitters that are run by celebrities get the coveted blue check next to their name, verifying their account so you know its not an impostor.
Through Twitter you get a fairly unfiltered picture of your favorite celebrity. The things they like, dislike, events they are promoting, music they listen to, what their dog does that makes them laugh. You get the picture. But this free access to celebrities has repeatedly proven that maybe its not such a good idea for celebrities to run their Twitter account themselves.
Just to name a few Twitter scandals…….
1.) Chris Brown’s post-Grammy Tweet
2.) Chris Brown’s homophobic tweets circa 2011
3.) Courtney Love vs. Billy Corgan
4.) John Mayer calling his penis a “white supremacist.”
The list goes on. A brief Google search brings up any number of Twitter controversies between celebrities and their peers, celebrities and their fans, celebrities and their managers…..so this begs the question, should Twitter be the platform that celebrities use to post their innermost thoughts? In an article for Crushable.com entitled, “Dear PR People Stop Letting Celebrities Tweet,” Jenni Maier brings up a very valid argument. She remarks that every week there is some type of offensive tweet put out by a celebrity that draws media attention but is then deleted quickly. Maier says, “Within 24 hours the tweets are deleted and replaced with a vague apology tweet that you just know was quickly crafted by an anxious PR person — desperate for her client not to sound racist/homophobic/ignorant/sexist.”
In a previous post I said that Twitters can be helpful in generating POSITIVE fan interaction, for example, Lady Gaga, Britney Spears and Shaquille O’Neal. Unfortunately, many celebrities are using their Twitter in the wrong way, resulting in embarrassing/scandalous situations. In fact, it has almost become expected for celebrities to tweet offensive, rude, or insulting comments. Celebrities are human too, with thoughts and feelings like the rest of us, but they need to understand that there are certain boundaries when you are in the public spotlight.