Whether it is for a company, product or person, there is a myth that people must “create,” their brand, as if it is something that they must invent about themselves. The truth is that you already are your own brand. But in order to develop your brand are who you have to first define the things that make you who you are.
In an article for Mashable Online, Dan Schawbel talks about the steps that you must take in order to truly develop and discover what makes your brand marketable.
Schawbel says, “Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement (what you do and who you serve), as well as creating a development plan.”